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GMMSF Box-Office Entertainment Awards
The Guillermo Mendoza Memorial Scholarship Foundation Box-Office Entertainment Awards, better known as the GMMSF Box-Office Entertainment Awards or simply Box-Office Entertainment Awards, is an annual award ceremony held in Metro Manila. The award-giving body honors stars and performers simply for their popularity and commercial success in the Philippine entertainment industry, regardless of their excellence in their particular fields.〔("Kapamilyas win big at the 45th Guillermo awards" ). ''Star Cinema''. Retrieved 2014-05-26.〕
During the first months of each year, mostly during March or April, the Memorial Scholarship Foundation board of jurors will deliberate for the year's winners, which will be chosen from the Top 10 Philippine films of the past year, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances. The list will then be released prior to the awards night, which is held during April or May.〔("Vic Sotto, Vice Ganda named Phenomenal Stars of the Year; John Lloyd Cruz and Sarah Geronimo are Box Office King & Queen" ). ''Pep.ph''. Retrieved 2014-05-26.〕
==History==
Ferdie Syquia Villar, the person who launched the "Miss Republic of the Philippines" contest, came up with the "Box-Office King and Queen Awards" in 1960s, and formally launched his idea in 1970. By the late '70s, after then President Ferdinand Marcos declared Martial Law in 1972,〔("Still finding beauty queens after all these years". ) ''Philippine Daily Inquirer''. Retrieved 2014-05-28.〕 he turned the responsibility over to Corazon Samaniego before leaving for abroad.〔("Box-Office King and Queen crowned" ). ''Philstar''. Retrieved 2014-05-28.〕
Corazon Samaniego, a former businesswoman in Bulacan, continued the presentation and officially inaugurated the "Guillermo Mendoza Memorial Scholarship Foundation Inc." in 1971. The organization is named after a former Bulacan town mayor and philanthropist and her late father, Guillermo Mendoza. It became an annual event, recognizing the most popular people and their works in the Philippine entertainment industry. At the end of the day, the proceeds from the television rights and gate receipts are used to send underprivileged Bulacan students to school.〔("The Box-Office Entertainment Awards" ). ''Philstar''. Retrieved 2014-05-27.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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